We’re well known for our diamonds.

We make it our mission to satisfy you when you are searching for that perfect diamond. We will hand select the right diamond for you. What type of diamond should you buy? The choices can be overwhelming. We are committed to help you learn what would work best for your needs. One of the first things most people learn about diamonds is that not all diamonds are created equal. In fact, every diamond is unique. Diamonds come in many sizes, shapes, colors, and with various internal characteristics. All polished diamonds are valuable. That value is based on a combination of factors. Rarity is one of those factors. Diamonds with certain qualities are rarer—and more valuable—than diamonds that lack them. Let us educate you on the best possible cut, clarity, color and carat weight, so you feel completely comfortable with your new precious diamond.


Diamonds come in many colors. Diamonds that range from colorless to light yellow and brown fall within the normal color range. Within that range, colorless diamonds are the rarest, so they’re the most valuable. They set the standard for grading and pricing other diamonds in the normal color range. The GIA D-to-Z scale is the industry standard for color-grading diamonds. Each letter represents a range of color based on a diamond’s tone and saturation.


Diamonds have internal features, called inclusions, and surface irregularities, called blemishes. Together, they’re called clarity characteristics. Clarity is the relative absence of inclusions and blemishes. Like the rest of the 4Cs, clarity’s influence on value is directly related to the concept of rarity.


Cut describes the proportions and angles of a diamond. Many people confuse cut with the shape of the diamond. It is only a master diamond cutter that can reveal a diamonds true inner beauty, nature determines the other 3 characteristics. The fiery brilliance of a diamond is based on how well the diamond is cut, ideal, too deep, or too shallow.

As a general rule, the higher the cut grade, the brighter the diamond. The term “cut” also can describe a fashioned diamond’s shape. Shapes other than the standard round brilliant are called fancy cuts. Fancy shapes also have names of their own, based on their shapes. The best known are the cushion, asscher, marquise, princess, radiant, pear, oval, heart, and emerald cut.


It’s really a simple concept: Large diamonds are more rare than small diamonds. The more scarce something is, the more it is worth. So a larger stone doesn’t just cost more. It also costs more per carat. A 1-carat diamond weighs the same as four 0.25-carat diamonds. But even if all the other quality factors are equal, the larger diamond is worth much more than the sum of the four smaller diamonds.

Carat is a diamond’s measure of weight, not size. One full carat is 100 points, a ¾ carat is 75 points, a ½ is 50 points and so on.